For any business, success ultimately depends on understanding the performance of products, services and messages over time. Tracking programs facilitate this essential function, helping organizations contextualize their real-world performance, through sound research.
But when tracking programs proliferate without adequate coordination, findings are often misconstrued and misaligned. This can interfere with accurate interpretation of performance patterns over time, affecting your perspective on specific products, services and key touchpoints. To avoid this pitfall, we help our clients develop holistically aligned tracking programs from the ground up. Moreover, Burke consultants can help you optimize and synthesize existing tracking programs, identifying disconnects in scope, measurement, and analysis.
Properly aligned, tracking programs provide a wealth of rich insight for decision makers at every level—from those overseeing day-to-day operations, to those setting strategic direction at the executive level.