Medical Devices & Diagnostics

Medical devices and diagnostics manufacturers face many challenges in an exciting and rapidly expanding market. Increasing life expectancy places new demands on the quality of life aspects of an aging population. Although this drives innovation, it has forced manufacturers to decrease the time it takes to get a new product to market in order to remain a player in a fiercely competitive marketplace. To make the challenge greater, the number of regulatory requirements and reimbursement policies continue to grow in number and complexity, forcing manufacturers to spend valuable resources against knowledge management.

Burke helps our clients navigate through this complex market by helping them obtain, analyze, and act on relevant and ever changing market information. Below are just a few examples of our work in this challenging market.

Case Studies

Linking Customer Attitudes and Behavior