Traditional & Specialty Pharmaceuticals

Pharmaceutical companies are experiencing the most dynamic marketplace in fifty years. Global competition is fierce and pressure from generic drug manufacturers is unrelenting as patents expire and the widespread availability of pharmaceutical information empowers healthcare consumers to exercise significant influence on their providers. Pharmaceutical companies find themselves needing more input from more sources – patients, providers, managed care – to evolve their strategic direction.

Burke has the knowledge and resources to provide the information across all of these sources that allows pharmaceutical companies to make the best business decisions in this complex market. In the past five years alone, we have conducted over 750 healthcare research projects. See the case studies below for a few examples of how we are helping our clients succeed.

Case Studies

Adding Value by Increasing Internal Customer Satisfaction
Positioning & Communication Strategy for New Medication