Steve Perkins,Vice President, Senior Account Consultant

  • Steve Perkins joined the Dallas office of Burke Inc in the fall of 2007 as a Senior Consultant. In this capacity, he works with clients to define marketing problems, design appropriate research, and provide actionable recommendations. He specializes in segmentation, branding, and choice models and has completed projects in a wide variety of industries over the last 20+ years.
  • Previously he led the Marketing Sciences group at M/A/R/C Research in Dallas as Vice President of Marketing Sciences. Earlier in his career he served as Associate Dean for Graduate Programs in the School of Management at The University of Texas at Dallas and taught marketing research at The Pennsylvania State University.
  • His background in academic and applied research allows him to study clients’ marketing issues with rigorous but practical methods. He has published in several journals including Journal of Marketing Research, Psychometrika, Journal of the Academy of Marketing Science, Psychology and Marketing, and Industrial Marketing Management.
  • Steve earned his PhD in Management Science at the University of Texas at Dallas. And he holds a BA and MBA from the University of Texas at Austin.