Gabriela Pashturro,Senior Account Executive, Client Services
- Gabriela’s 18 years of research experience allows her to serve as a true partner with her clients, bringing a unique ability to provide end-to-end project support. This support includes clearly framing her clients’ business needs, designing customized programs, analyzing data and writing insightful reports that effectively communicate the study’s results and implications.
- Gabriela’s tenure as a researcher crosses a wide variety of healthcare clients including medical device manufacturers/distributers, pharmaceuticals, life sciences, hospital systems, and health plans. Well-versed in both qualitative and quantitative techniques, Gabriela has experience with such research techniques as in-depth interviews, focus groups, concept testing, product development, brand architecture assessment, employee engagement, 360 feedback, and customer loyalty. As a native-born Argentine, Gabriela also brings cultural knowledge and language skills to her International client engagements.
- Gabriela holds a Doctorate degree in Organizational Psychology from Rutgers University. She completed her M.A. in Community and Social Psychology from the UMass at Lowell and her undergraduate degree from Michigan State University in the field of International Studies.